A Look at How Great Leadership Skills Change Businesses

William Lauder was the Chief Executive Officer of The Estee Lauder Companies from July 2004 to June 2009. He is the grandson of the Founder –Mrs Estee Lauder. He is today one of the most influential and leading businessmen in the beauty and cosmetic industry in the USA.

During his five year stint as the Chief Executive of the Company, he expanded the international business presence of the company and its distribution channels with success. His major success lies in his efforts to make the brand portfolio of the Company strong.

William Lauder joined The Estee Lauder Companies in 1986. He was the Regional Marketing Director of Clinique USA in the New York area. In 1990, he went on to create the innovative concept of a store within a store. This was a huge success. Later he was promoted to many leadership positions in the Company and headed the global operations.

His major success came when he was looking after the international business of Clinique Laboratories and Origins. He was responsible of over-looking the free-standing stores of the brands and the online website activities. He did a very commendable job in this field. He was successful in engaging present consumers and making the customer relationships stronger.

This was indeed a great boost to the Company. His success story with the Company went one step further when he was looking after nine specialty brands of the Company and its retail business.

It was under the leadership of William Lauder that the Dramatically Different Moisturizing Lotion became an international best selling product. It first became a prestige product in the USA before it expanded to the world. Later, the brand went on to launch its first anti-aging product which again went on to become a huge success.

William Lauder is a great mentor and team builder. He was one of the biggest influential leaders in the beauty and cosmetic industry in the USA today. He has strong vision and was able to see success in every brand he introduced and led. His leadership skills have been very positive in the brands he has been associated with.

He is a successful role model in the companies he has led. Without William Lauder, the American beauty and cosmetic industry would not be what it is today. Thanks to him, it has gained international global recognition not only in the USA but across the world too!



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