As a professional graphic designer, you know that finding lucrative projects is one of the hardest parts of the job, especially when you’re new in the industry. There are many promotional techniques and tools—such as social media marketing and blogging among others—you can use to get more clients.
Aspiring graphic designers are always searching for cost-effective marketing solutions. Even the more seasoned among designers stand to benefit from learning a new strategy or improving their current strategies to carve a solid position in the industry.
Here are some ways top graphic designers market their operations and build a diverse client base.
1. Create a powerful portfolio
The first step to demonstrating your talent as a graphic designer is building an influential portfolio. It’s one of the most essential tools for showing the world your determination and skill.
Clients typically engage most with portfolios that feature diverse styles and elements. To impress your clients, have a lot of variety and focus on your best work.
Options for displaying your work include signing up for online networks or galleries or, better yet, building a beautiful and highly functional personal website to showcase your work on your own terms.
Here are a few tips to get more views:
- Provide up-to-date contact information and encourage clients to subscribe to your mailing list to get a welcome discount.
- Generate easily understood content and avoid overly technical language to try and impress potential clients. Let your work speak for itself.
- Don’t be shy about using our original photo on the site as it leaves a great impression and adds credibility to your portfolio.
2. Attend conferences and trade shows
Many graphic designers are workaholics who tend to isolate themselves from the rest of the world. In addition to negatively impacting their psyche, this isolation gets in the way of netting in profitable projects.
Rather than allowing yourself to burnout, you can make the most out of your comfort zone to explore your industry’s dynamics. One of the most effective ways of doing this is attending conferences and trade shows to boost your confidence and get new clients.
Set up an amazing trade show display that potential clients and other designers at the conference will find hard to resist. These events are opportunities to learn about upcoming trends and reinvent yourself in a bid to become an award-winning designer.
3. Harness the power of email and direct-mail marketing
Popular marketing strategies today are centered on retweets, shares and likes. However, timeless email marketing techniques can make all the difference in your graphic design career. Leading designers and design houses use a hybrid of email marketing and modern methods such as social media marketing.
Consider printing creative mail postcards and sending them to potential customers via direct mail. These designs are a powerful way to showcase your talent to potential clients and to connect to other professionals in your industry.
Contact people at potential business clients already receive a plethora of email pitches from entrepreneurs and freelancers. Accompanying your work samples with handwritten letters in well-designed envelopes can help you stand out.
There comes a time in every graphic designer’s career when they need to improve their marketing strategies to get projects on the next level. An effective self-marketing campaign should balance various avenues to reach a vast audience.